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Founded as J.L. Turner & Son, a wholesale business in Scottsville, Kentucky in 1939, Dollar General is a discount retailer and the leader in the dollar store segment with more than 8,000 stores and $9.17 billion in fiscal 2006 sales.
The company pioneered the dollar store concept in 1955, opening retail stores that sold all items for $1. The format was extremely successful, boosting the company’s sales to $25.8 million by 1965. A few years later in 1968, the company launched its initial public stock offering and changed its name to Dollar General. On July 6, 2007, Dollar General became a privately-help company when it was acquired by affiliates of Kohlberg Kravis, Roberts & Co.
Dollar General continues to strengthen its position as a retailer of consumable basics. The company’s mission is simply to serve others. And Dollar General carries it out by making value and convenience the hallmarks of its business strategy.
• Thirty percent of Dollar General’s merchandise is still priced at $1 or less. • With small stores averaging 6,900 square feet, Dollar General stores feature a focused assortment of highly consumable merchandise, making shopping for basic necessities simple and hassle-free. • Dollar General stores are concentrated in under-served rural and urban neighborhoods.
Dollar General is in touch with the needs of its customers and the issues that are important to them and their families. An ardent supporter of literacy and education, Dollar General has served more than 50,000 people through its literacy referral program.
Today, the company’s network of more than 8,000 company-owned retail outlets is the largest of any retailer in the nation. Dollar General employees number more than 69,500 in 35 states.
http://www.dollargeneral.com |